Development capacity that ships under your name, not ours.
White-label WordPress, Shopify, technical SEO and maintenance for design, dev and marketing agencies. Nothing we build carries our branding, you set your own pricing to your client, and if that client ever contacts us we send them straight back to you.
To: your project manager
- Checkout template rebuilt, live on staging
- Product filters wired to the new taxonomy
- Speed pass in progress, LCP 3.9s down to 1.4s so far
- Next: redirect map for the 40 retired URLs
No blockers. Staging link and credentials in the thread.
Written to be forwarded as-is. Your client never sees a name that isn't yours.
What can you hand over?
Four things, and the same person does all four. Most partnerships start with a small urgent fix rather than a build.
WordPress, including headless
Custom themes, ACF architecture, rebuilds, and headless builds where the speed genuinely justifies it. We'll tell you when it doesn't.
Shopify
Theme setup, custom themes, headless storefronts, and migrations that keep the client's rankings intact.
Technical SEO, CRO and analytics
Core Web Vitals, structured data, tracking that reconciles with real revenue, and conversion work. You scope it, we ship it.
Maintenance, resold as yours
Updates, security, backups and monitoring at partner pricing. You present it as your own care plan and set your own price.
Audits, rescues and inherited builds count too. A client arriving with a site nobody wants to touch is one of the most common things partners bring us. We'll tell you whether it's worth fixing or worth rebuilding before you quote it.
What does the arrangement actually commit us to?
The things an agency principal needs settled before sharing a client's name, answered plainly rather than left to a discovery call.
- Whose name is on it
- Yours, on everything. Code, WordPress admin, reports, invoices your client sees. We don't appear.
- Whether your client meets us
- Not by default. If you want the technical answer in the room we'll join a call as part of your team, under your brand. That's your call, never ours.
- If your client contacts us anyway
- We send them back to you, and we won't quote them directly, then or later. This one isn't negotiable, because the whole arrangement rests on it.
- Paperwork
- Send whatever your legal process requires. Your MSA, your NDA, client-specific agreements. We sign them. We don't ask partners to work on our terms.
- Who owns the code
- You do, outright, so you can hand it to your client. No licence back to us and no reason to come back to us for a change later.
- What we'll turn down
- Work that competes directly with an existing partner's client. If there's a conflict we say so and decline, rather than take it and manage around it.
How does the work actually happen?
Designed around the fact that you have your own client to keep updated.
We work in your tools
Slack Connect or whichever project tool you already run, code in your repository or ours. You shouldn't have to onboard a partner into a new system for every job.
Updates you can forward as they are
Written progress notes aimed at your client rather than at you, so your project manager can pass them straight on instead of translating them first.
Same working day replies
During overlap hours you'll hear back the same day, not the next one. It's the difference between a subcontractor and a partner you can plan around.
Overnight turnaround if you're in the US
Full business-hours overlap with Australia and New Zealand, morning overlap with the UK, and for US teams the time difference works in your favour: brief at the end of your day, and it's done by your morning.
What does it cost?
- Blocks of hours if you'd rather reserve capacity than buy it job by job.
- Fixed-price quotes on larger builds, where a defined scope suits you better than a running clock.
- Partner pricing on maintenance plans you resell as your own.
- No minimum. A two-hour fix is a perfectly reasonable place to start.
We take on a deliberately limited number of partners so the response times above stay real. Work usually starts within a week.
Agency partnership questions we get asked
The ones that decide whether this is worth a conversation.
Don't see yours? .
What happens if our client contacts you directly?
We point them back to you. We don't take on a client that came to us through a partner, and we won't quote them directly for anything, then or later. That rule is the whole basis of the arrangement, so we treat it as absolute rather than case by case.
Whose name is on the work?
Yours. Nothing we produce carries our branding: not the code, not the WordPress admin, not the reports, not the invoices your client sees. You set your own pricing to them and we never see it or need to.
Do you sign NDAs and our standard agreement?
Yes. Send whatever your legal process requires, including your MSA, NDA, and any client-specific paperwork, and we'll sign it. We don't ask partners to work on our terms.
Who owns the code when the project ends?
You do, outright, so you can hand it to your client. No licence back to us, no dependency on us, nothing that requires coming back to us to make a change later.
Can you take over a site you did not build?
Yes. Audits, rescue work, and inherited builds are some of the most common things partners bring us, usually because a client arrived with a site nobody wants to touch. We'll tell you honestly whether it's worth fixing or worth rebuilding before you quote it.
Can we resell your maintenance plans under our own brand?
Yes, at partner pricing. You present it as your own care plan, set your own price to the client, and we handle the updates, security, backups and monitoring behind it.
Is there a minimum engagement?
No. A two-hour fix is a perfectly good place to start, and it's usually how a partnership begins: something small and urgent, done properly, before anyone commits to a build.
Is there anything you will not take on?
We won't take work that competes directly with an existing partner's client. If there's a conflict we'll say so upfront and decline, rather than take the job and manage around it.
Got a build you'd rather not turn down?
Tell us what's on your plate and what your client needs. You'll get a straight answer on whether we can take it, what it would cost, and when we could start, from the developer who'd do the work.