About Primo Collab

When you hire Primo Collab, you talk to the person who builds your site.

No account managers, no handoffs, no explaining your project twice. Primo Collab is a small team on purpose, led by one tech lead who quotes the work, builds it, and answers your messages himself.

Meet the tech lead

200+ websites shipped · Built and supported by the same developer

The story

Why Primo Collab stays small

Primo Collab started after years of building websites inside bigger setups: working as the developer behind projects for established brands and agencies. The work shipped and the clients were happy, but there was always the same wall between the person paying for the website and the person building it.

Every layer in that wall cost something. A request went from the client to an account manager to a project manager to a written brief, and by the time it reached the developer, half the context was gone. Clients paid for all of that overhead and still never got to ask the builder a direct question.

Primo Collab removes the layers. You describe what you need to the person who will build it. You get a straight answer on what it costs and how long it takes. And the same person is still there after launch. Small is not a limitation here. It is the product.

How a request reaches the developer

At a layered agency

You→Account manager→Project manager→Written brief→Developer

Four handoffs before the builder reads it. Context gets lost at every one.

At Primo Collab

You→Alvin, the developer

One conversation. Nothing lost on the way.

The tech lead

The person you'll be working with

Alvin

Founder & Tech Lead

Alvin built his career as the developer that brands and agencies brought in when the build had to be right. Primo Collab is that same work, minus the layers in between. When you start a project here, three things are guaranteed:

The person who quotes your project is the person who builds it. The estimate comes from the one doing the work, not a sales target.
Your messages get answered by the builder. Questions about your site are answered by the person who wrote it, during the build and after launch.
Nothing gets lost in translation. What you ask for is what gets built, because nobody relays it for you.

Specialist collaborators join when a project calls for it: design, content, SEO. Alvin stays your single point of contact either way, so the team scales without your experience changing.

How we work

Three rules every project runs on

Not values on a wall. These are working rules you can hold us to from the first email.

Fast, direct answers

Your messages go to the person who built your site. There is no ticket queue and no "let me check with the technical team," because you are already talking to them.

In practice: questions about your site are answered by the person who wrote the code, during the build and after launch.

Plain language, no jargon

Every update tells you three things in words you don't have to decode: what happened, what's next, and whether anything is waiting on you.

In practice: when a technical decision affects your budget or timeline, it comes with the reason explained in plain words, before you have to ask.

Your site is yours

Every project ends with a full handoff, not a dependency. Whether we keep working together after launch or not, you can walk away with everything.

Admin access & passwords

A recorded walkthrough of managing your site

The full source code

Start a project

Ready to talk to the person who'll actually build it?

Tell us what you need. The reply comes from the tech lead, not a sales inbox.

Have a question first? Contact us and Alvin will reply directly.